Project Description

Every Montcalm hotel has a story to tell. The brief was to define their brand architecture and articulate this as a timelessly elegant brand, heroing the Montcalm Collection as a whole.

The result is a robust series of brand lockups derived from the master Collection wordmark. Luxury cues are delivered through print production and material tactility, accented with a series of architectural illustrations of the hotel collection.

Illustrations: Philippos Vasiliades