Fred Perry | Studio AS-CC

Client

Fred Perry

Project

The M12 - Black / Champagne / Champagne

Disciplines

Art Direction
Digital Design
Print Design
Installation

Marketing Strategy

Wax/On

Project Description

The first instalment in a series of Fred Perry ‘colour’ campaigns, celebrating the classic M12 shirt and it’s iconic twin tipping colour combinations.

The Fred Perry shirt is worn by men and women of all styles and backgrounds. The art direction for the shoot captured seven unique people, from various sub-cultures to wear the black, champagne, champagne shirt with pride. The campaign was accompanied by Spotify playlists for each of the featured talent, accessed via visual codes dotted across cultural hotspots, out of home activations and digital platforms.

Photography by Toby Coulson.

Fred Perry – Studio AS-CC
Fred Perry – Studio AS-CC
Fred Perry – Studio AS-CC
Fred Perry – Studio AS-CC
Fred Perry – Studio AS-CC
Fred Perry – Studio AS-CC
Fred Perry – Studio AS-CC
Fred Perry – Studio AS-CC
Fred Perry – Studio AS-CC
Fred Perry – Studio AS-CC
Fred Perry – Studio AS-CC
Fred Perry – Studio AS-CC
Fred Perry – Studio AS-CC
Fred Perry – Studio AS-CC
Fred Perry – Studio AS-CC
Fred Perry – Studio AS-CC

Project Description

The first instalment in a series of Fred Perry ‘colour’ campaigns, celebrating the classic M12 shirt and it’s iconic twin tipping colour combinations.

The Fred Perry shirt is worn by men and women of all styles and backgrounds. The art direction for the shoot captured seven unique people, from various sub-cultures to wear the black, champagne, champagne shirt with pride. The campaign was accompanied by Spotify playlists for each of the featured talent, accessed via visual codes dotted across cultural hotspots, out of home activations and digital platforms.

Photography by Toby Coulson.