Birch | Studio AS-CC

Client

Birch

Project

Brand Identity

Disciplines

Branding
Art Direction
Signage
Packaging
Digital Design
Print Design
Social Media

Project Description

Looks like a hotel, feels like a festival. Set within 55 acres Birch has 140 bedrooms, a growing farm, an interactive bakery, two restaurants in partnership with Robin Gill, 20 versatile event spaces, a coworking space, fitness studios, a lido, and pottery, screening, music, and art rooms.

With community at the core of everything, bringing together a tribe of like-minded people from different disciplines and experiences was really important; so we created an identity that truly celebrated these people. The identity features the actual baker, the farmer, the ceramicist, and the yoga teacher from Birch.

Birch – Studio AS-CC
Birch – Studio AS-CC
Birch – Studio AS-CC
Birch – Studio AS-CC
Birch – Studio AS-CC
Birch – Studio AS-CC
Birch – Studio AS-CC
Birch – Studio AS-CC
Birch – Studio AS-CC
Birch – Studio AS-CC
Birch – Studio AS-CC
Birch – Studio AS-CC
Birch – Studio AS-CC
Birch – Studio AS-CC
Birch – Studio AS-CC
Birch – Studio AS-CC
Birch – Studio AS-CC
Birch – Studio AS-CC
Birch – Studio AS-CC
Birch – Studio AS-CC

Project Description

Looks like a hotel, feels like a festival. Set within 55 acres Birch has 140 bedrooms, a growing farm, an interactive bakery, two restaurants in partnership with Robin Gill, 20 versatile event spaces, a coworking space, fitness studios, a lido, and pottery, screening, music, and art rooms.

With community at the core of everything, bringing together a tribe of like-minded people from different disciplines and experiences was really important; so we created an identity that truly celebrated these people. The identity features the actual baker, the farmer, the ceramicist, and the yoga teacher from Birch.