Project Description

Crafted is a series of life-friendly hotels and clubs where guests and neighbours can fill up on the good stuff: nature, food, wellbeing, craft, people and play. A patchwork of makers, doers and dreamers.

We created a brand that encapsulates this variety and reflects the interior scheme - grounding the art direction in the notion of a visual patchwork. This is complemented by a suite of illustrated icons inspired by porcelain and metal hallmarks - a detail of craft and quality.