Client
Something & Nothing
Project
Premium Soda Brand
Disciplines
Brand Identity
Packaging
Print Design
Digital Design
Project Description
Something & Nothing is a low calorie, lightly carbonated premium soda, made with the highest quality natural juices, extracts and botanicals for elevated refreshment.
Their range of preemium sodas and spritz are inspired by ideas, moments, experiences, culture and people; summarised in their tagline - For the curious. This cultural inspiration is prominent throughout the brand identity and TOV, visually distilled in to the images with fixed ratios on the cans. This appears across all of the brand touch points, while bold typography offers an unapologetic tone of voice for the expansion into the alcohol sector with their ‘Spritz’ series. We've been working closely with the brand director Olly Dixon to create a striking brand and ownable visual language, allowing for successful range expansion.
Still life photography by Addie Chin.
Project Description
Something & Nothing is a low calorie, lightly carbonated premium soda, made with the highest quality natural juices, extracts and botanicals for elevated refreshment.
Their range of preemium sodas and spritz are inspired by ideas, moments, experiences, culture and people; summarised in their tagline - For the curious. This cultural inspiration is prominent throughout the brand identity and TOV, visually distilled in to the images with fixed ratios on the cans. This appears across all of the brand touch points, while bold typography offers an unapologetic tone of voice for the expansion into the alcohol sector with their ‘Spritz’ series. We've been working closely with the brand director Olly Dixon to create a striking brand and ownable visual language, allowing for successful range expansion.
Still life photography by Addie Chin.