![Barrel & Horn | Studio AS-CC](https://studioas-cc.com/wp-content/uploads/2016/12/AS-CC_Portfolio_BandH_Logo_02.jpg)
Client
Fuller's Brewery
Project
Craft Beer Pub
Disciplines
Brand Identity
Print Design
Signage
Project Description
Barrel & Horn in South London is a Fuller's pub that has been refurbished to include an iconic shuffleboard and games area. Using this playful concept and referencing the industrial-chic interior we created a brand language that was bold and striking using tongue-in-cheek statements punctuated across the menus, interior signage and marketing material. We created a slightly jarring custom typeface that is used to underpin the craft beer specialists aesthetic.
![Barrel & Horn – Studio AS-CC](https://studioas-cc.com/wp-content/uploads/2016/12/AS_CC_Portfolio_imageassets_BarrelHorn_Interior_03.jpg)
![Barrel & Horn – Studio AS-CC](https://studioas-cc.com/wp-content/uploads/2016/12/AS_CC_Portfolio_imageassets_BarrelHorn_AlphabetGIF_01-1.gif)
![Barrel & Horn – Studio AS-CC](https://studioas-cc.com/wp-content/uploads/2016/12/AS_CC_Portfolio_imageassets_BarrelHorn_Flyers_01.jpg)
![Barrel & Horn – Studio AS-CC](https://studioas-cc.com/wp-content/uploads/2016/12/AS_CC_Portfolio_imageassets_BarrelHorn_Signage_menu.jpg)
![Barrel & Horn – Studio AS-CC](https://studioas-cc.com/wp-content/uploads/2016/12/AS_CC_Portfolio_imageassets_BarrelHorn_Signage_03-2.jpg)
![Barrel & Horn – Studio AS-CC](https://studioas-cc.com/wp-content/uploads/2016/12/AS_CC_Portfolio_imageassets_BarrelHorn_Interior_01-1.jpg)
![Barrel & Horn – Studio AS-CC](https://studioas-cc.com/wp-content/uploads/2016/12/AS_CC_Portfolio_imageassets_BarrelHorn_Signage_04.jpg)
![Barrel & Horn – Studio AS-CC](https://studioas-cc.com/wp-content/uploads/2016/12/AS_CC_Portfolio_imageassets_BarrelHorn_Interior_02.jpg)
![Barrel & Horn – Studio AS-CC](https://studioas-cc.com/wp-content/uploads/2016/12/AS_CC_Portfolio_imageassets_BarrelHorn_Signage_02.jpg)
![Barrel & Horn – Studio AS-CC](https://studioas-cc.com/wp-content/uploads/2016/12/AS_CC_Portfolio_imageassets_BarrelHorn_Interior_04-1.jpg)
![Barrel & Horn – Studio AS-CC](https://studioas-cc.com/wp-content/uploads/2016/12/AS_CC_Portfolio_imageassets_BarrelHorn_Cards_01-1.jpg)
![Barrel & Horn – Studio AS-CC](https://studioas-cc.com/wp-content/uploads/2016/12/AS_CC_Portfolio_imageassets_BarrelHorn_Menu_02.jpg)
![Barrel & Horn – Studio AS-CC](https://studioas-cc.com/wp-content/uploads/2016/12/AS_CC_Portfolio_imageassets_BarrelHorn_Menu_01-1.jpg)
![Barrel & Horn – Studio AS-CC](https://studioas-cc.com/wp-content/uploads/2016/12/AS_CC_Portfolio_imageassets_BarrelHorn_Menu_03.jpg)
![Barrel & Horn – Studio AS-CC](https://studioas-cc.com/wp-content/uploads/2016/12/AS_CC_Portfolio_imageassets_BarrelHorn_Menu_04-1.jpg)
![Barrel & Horn – Studio AS-CC](https://studioas-cc.com/wp-content/uploads/2016/12/AS_CC_Portfolio_imageassets_BarrelHorn_SlogansGIF_02.gif)
![Barrel & Horn – Studio AS-CC](https://studioas-cc.com/wp-content/uploads/2016/12/AS_CC_Portfolio_imageassets_BarrelHorn_Signage_01.jpg)
Project Description
Barrel & Horn in South London is a Fuller's pub that has been refurbished to include an iconic shuffleboard and games area. Using this playful concept and referencing the industrial-chic interior we created a brand language that was bold and striking using tongue-in-cheek statements punctuated across the menus, interior signage and marketing material. We created a slightly jarring custom typeface that is used to underpin the craft beer specialists aesthetic.