Roald Dahl – Studio AS-CC
Roald Dahl – Studio AS-CC
Roald Dahl – Studio AS-CC
Roald Dahl – Studio AS-CC

Client

Roald Dahl

Project

Fantastic Mr Fox's Burrow Brewed Gin

Disciplines

Illustration
Packaging Design

Project Description

The family estate of world-renowned writer Roald Dahl wanted a playful label for their custom, woody, small batch gin which is based on the story 'Fantastic Mr Fox'. Appropriately named 'Burrow Brewed Gin' we created a full wrap-around label that depicts the crafty fox's escape from the three menacing farmers.

Taking references directly from the story the farmers can be seen holding the copper foiled foxes tail at the opening to his hole. By twisting the bottle you discover the tunnels used to get to Bean's cider cellar. Each bottle is hand filled and the labels hand numbered.