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Barrel & Horn | Studio AS-CC

Client

Fuller's Brewery

Project

Craft Beer Pub

Disciplines

Brand Identity
Print Design
Signage

Project Description

Barrel & Horn in South London is a Fuller's pub that has been refurbished to include an iconic shuffleboard and games area. Using this playful concept and referencing the industrial-chic interior we created a brand language that was bold and striking using tongue-in-cheek statements punctuated across the menus, interior signage and marketing material. We created a slightly jarring custom typeface that is used to underpin the craft beer specialists aesthetic.

Barrel & Horn – Studio AS-CC
Barrel & Horn – Studio AS-CC
Barrel & Horn – Studio AS-CC
Barrel & Horn – Studio AS-CC
Barrel & Horn – Studio AS-CC
Barrel & Horn – Studio AS-CC
Barrel & Horn – Studio AS-CC
Barrel & Horn – Studio AS-CC
Barrel & Horn – Studio AS-CC
Barrel & Horn – Studio AS-CC
Barrel & Horn – Studio AS-CC
Barrel & Horn – Studio AS-CC
Barrel & Horn – Studio AS-CC
Barrel & Horn – Studio AS-CC
Barrel & Horn – Studio AS-CC
Barrel & Horn – Studio AS-CC
Barrel & Horn – Studio AS-CC

Project Description

Barrel & Horn in South London is a Fuller's pub that has been refurbished to include an iconic shuffleboard and games area. Using this playful concept and referencing the industrial-chic interior we created a brand language that was bold and striking using tongue-in-cheek statements punctuated across the menus, interior signage and marketing material. We created a slightly jarring custom typeface that is used to underpin the craft beer specialists aesthetic.